Cameron School of Business at UNCW

Cameron School of Business

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Customer delight during a crisis: understanding delight through the lens of transformative service research

Posted by Cameron School of Business on Sep 21, 2020 10:14:40 AM

 

Story notes contributed by Lisa Scribner, Professor in Marketing at the UNCW Cameron School of Business.

Faculty in the Cameron School of Business have recently published a timely COVID-19-related paper in the Journal of Service Management, which is an A journal according the ABDC journal list. Dr. Donald Barnes (marketing), Dr. Jessica Mesmer-Magnus (management), Dr. Lisa Scribner (marketing), Dr. Alexandra Krallman (marketing), and Dr. Rebecca Guidice (management) studied “Customer delight during a crisis: Understanding delight through the lens of transformative service research.”

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Topics: marketing, customer delight, covid, research, consumer psychology, advertising psychology

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Posted by Cameron School of Business on Sep 16, 2020 11:45:13 AM

Story notes contributed by James Hunt, Professor in Marketing at the UNCW Cameron School of Business.

James Hunt, Ph.D. professor of marketing at UNCW Cameron School of Business recently published “Fifty Years of Celebrity Endorser Research: Support for a Comprehensive Celebrity Endorsement Strategy Framework” in Psychology & Marketing. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: research, consumer psychology, endorsement strategy, celebrity endorsement, advertising psychology, brand marketing

Internal Auditors Can Serve A Key Role In Tough Times

Posted by Cameron School of Business on Sep 1, 2020 9:16:58 AM

Guest Blogger: Contributed by SUSAN D. HERMANSONCameron Distinguished Professor of Accounting at the University of North Carolina Wilmington. She received her Ph.D. in accounting from Texas A&M University (1994) and her B.B.A. in accounting from the University of Georgia (1988). Susan is coauthor of three accounting textbooks and has published over 60 refereed journal articles. She is the recipient of numerous teaching awards, including the Chancellor’s Teaching Excellence Award. (this post originally appeared on WilmingtonBiz.com on August 31, 2020).

Over the past year, I have been working with coauthors on research in the area of internal auditing and COVID-19.  Our first article, “Downsizing Internal Audit: Saving Costs or Sacrificing Future Performance” was published in the May/June 2020 issue of Internal Auditing and the second article, “The 2020/COVID-19 Environment and Internal Audit” is forthcoming in the July/August issue of Internal Auditing. In this blog, I discuss some of the main points of these articles, but feel free to refer to the original articles for a more detailed discussion of these topics.

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Topics: accounting, alumni, analytics, community, environment, Insights

Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness

Posted by Cameron School of Business on Aug 31, 2020 9:18:09 AM

Story notes contributed by Alex Vestal, Professor in Management at the UNCW Cameron School of Business.

Alex Vestal, Ph.D. assistant professor of management at UNCW Cameron School of Business recently published “Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness” in the Journal of Business Venturing.

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Topics: analytics, capitalism, community, communication, business analytics, research, innovation

Cybersecurity In A COVID-19 World

Posted by Cameron School of Business on Aug 26, 2020 11:51:19 AM

Guest Blogger: Contributed by Dr. Geoffrey Stoker, Assistant Professor of Management Information Systems and Dr. Uklu Clark, Professor of Management Information Systems at the UNCW Congdon School of Supply Chain, Business Analytics, and Information Systems (this post originally appeared on WilmingtonBiz.com on August 20, 2020).

There is a clever meme floating around the internet that goes something like this:
 
“Who led your company’s digital transformation?”
A.  CTO
B.  CEO
C.  COVID-19

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Topics: alumni, analytics, community, cyber security, environment, Insights, covid

Entrepreneurship In A Pandemic: From CSB To Business Partners

Posted by Cameron School of Business on Aug 24, 2020 12:40:49 PM

Guest Blogger: This piece was contributed by Lily Pezzullo-Frank, Coordinator of External Programs and Communications for the Cameron School of Business and program administrator for the Cameron Executive Network. (this post originally appeared on WilmingtonBiz.com on July 30, 2020).

In January 2020 Cameron Executive Network mentor and Cameron School of Business alumna ‘07, Liz Roesel, and CSB alumna ‘17, Arianne Branch, launched a new business, just weeks before the COVID-19 Coronavirus pandemic rocked the United States.

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Topics: alumni, analytics, business development, community, entrepreneurship, social media marketing, communication, Insights

Market Manna Now, Market Mania Later?

Posted by Cameron School of Business on Aug 21, 2020 9:48:41 AM

Guest Blogger: This Insights article was contributed by Dr. William Sackley, Director of BB&T Center for Global Capitalism and Cameron School of Business Professor of Finance (this post originally appeared on WilmingtonBiz.com on July 15, 2020).

The stock market, as gauged by the S&P 500 index, just completed its strongest calendar quarter of appreciation during the 21st century, albeit following a dismal first quarter. At this writing, the index is down just over 4% year-to-date, or just over 8% from its February high. That is fairly amazing in the presence of a global pandemic that appears to be escalating rather than abating in the U.S., and which has resulted in a larger disruption of economic activity than during any downturn subsequent to the Great Depression. Should investors be complacent about their equity exposure at this point, or “heading for the exits?”

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Topics: analytics, community, economics, communication, stock market, economy, leadership, Insights

Covid-19 Pandemic: Implications For Managers And Human Resources

Posted by Cameron School of Business on Aug 12, 2020 2:58:35 PM

Guest Blogger: Contributed by Jessica Mesmer-Magnus, Ph.D., SHRM-SCP, SPHR, an industrial, work, and organizational psychologist and a professor of management in the Cameron School of Business at the University of North Carolina Wilmington (this post originally appeared on WilmingtonBiz.com on June 30, 2020).

The Covid-19 pandemic has dramatically affected workplaces worldwide. Not only are businesses trying to serve their customers and clients, but they are adapting “on-the-fly” to make payroll and to support employees who are working from home. Many employees do not have the experience or the tools needed to work virtually, and are often navigating this new work-norm while simultaneously being thrust into a world of homeschooling and dependent care. The need for alternate work strategies may be extended for an unknown period of time, and employers can’t take a “wait-and-see” approach. Although there is little research specific to managing employees during a pandemic, there are some takeaways that can be applied to help organizations navigate this situation.

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Topics: analytics, community, communication, human resource management, leadership, Insights, covid

Commercial Real Estate And The Novel Coronavirus

Posted by Cameron School of Business on Aug 10, 2020 12:15:09 PM

Guest Blogger: Contributed by Dr. Edward Graham, Professor of Finance and Real Estate at the Cameron School of Business, UNCW (this post originally appeared on WilmingtonBiz.com on June 15, 2020).

Economic or financial risk is generally of two types: systematic and non-systematic. Non-systematic risk is risk that impacts a specific asset or group of assets – like a UAW strike impacting Ford and GM, or Mad Cow Disease impacting Wendy’s or McDonalds. Systematic risk concerns itself with factors that impact the entire economy, like the housing and financial crisis of eleven or twelve years ago motivating the Great Recession. The Covid “pandemic,” in turn, now manifests itself as a clear example of systematic risk, impacting the whole economy. But the pandemic has impacted some sectors of the economy far more than others.

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Topics: analytics, community, Swain Center, real estate, home values, communication, investments, economy, leadership, Insights, covid

Stock Return Predictability in the time of COVID-19

Posted by Cameron School of Business on Aug 6, 2020 9:21:51 AM

Story notes contributed by Cetin Ciner, Professor in Finance at the UNCW Cameron School of Business.

Cetin Ciner, Ph.D. professor of finance at UNCW Cameron School of Business has “Stock Return Predictability in the time of COVID-19” accepted for publication in Finance Research Letters, which is rated A by the Australian Business Dean’s Council.

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Topics: analytics, capitalism, community, economics, communication, stock market, business analytics, research

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

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