Cameron School of Business at UNCW

Who Are These Emerging Markets Anyway? A Taxonomic Approach Integrating Institutional and Culturalist Perspectives

Posted by Cameron School of Business on Sep 30, 2020 1:06:51 PM

Story notes contributed by Dr. Rebecca Guidice, Professor of Management and Leadership at the UNCW Cameron School of Business.

Rebecca Guidice, Ph.D. professor of management and leadership at UNCW Cameron School of Business, Dr. Alexander Assouad, and Dr. Praveen Parboteeah recently published “Who Are These Emerging Markets Anyway? A Taxonomic Approach Integrating Institutional and Culturalist Perspectives” in the International Journal of Cross Cultural Management. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: international business, research

Overcoming Barriers to Technology Adoption When Fostering Entrepreneurship Among the Poor: The Role of Technology and Digital Literacy

Posted by Cameron School of Business on Sep 28, 2020 10:41:24 AM

Story notes contributed by Dr. Xaver Neumeyer, Assistant Professor of Entrepreneurship at the UNCW Cameron School of Business.

Xaver Neumeyer, Ph.D. assistant professor of entrepreneurship at UNCW Cameron School of Business recently published “Overcoming Barriers to Technology Adoption When Fostering Entrepreneurship Among the Poor: The Role of Technology and Digital Literacy” in IEEE Transactions of Engineering Management. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: analytics, community, entrepreneurship, social media marketing, communication, technology, research

Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions

Posted by Cameron School of Business on Sep 24, 2020 1:28:27 PM

Story notes contributed by Dr. Mark Pelletier, Professor in Marketing at the UNCW Cameron School of Business.

Dr. Mark Pelletier, along with his co-authors Dr. Alisha Horky from Columbus State University and Dr. Alexa Fox from The University of Akron, recently published a timely social media-related paper titled “Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions” in the Journal of Business Research, which is an A journal according the ABDC journal list.

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Topics: analytics, community, social media marketing, communication, research

Customer delight during a crisis: understanding delight through the lens of transformative service research

Posted by Cameron School of Business on Sep 21, 2020 10:14:40 AM

 

Story notes contributed by Lisa Scribner, Professor in Marketing at the UNCW Cameron School of Business.

Faculty in the Cameron School of Business have recently published a timely COVID-19-related paper in the Journal of Service Management, which is an A journal according the ABDC journal list. Dr. Donald Barnes (marketing), Dr. Jessica Mesmer-Magnus (management), Dr. Lisa Scribner (marketing), Dr. Alexandra Krallman (marketing), and Dr. Rebecca Guidice (management) studied “Customer delight during a crisis: Understanding delight through the lens of transformative service research.”

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Topics: marketing, customer delight, covid, research, consumer psychology, advertising psychology

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Posted by Cameron School of Business on Sep 16, 2020 11:45:13 AM


Story notes contributed by James Hunt, Professor in Marketing at the UNCW Cameron School of Business.

James Hunt, Ph.D. professor of marketing at UNCW Cameron School of Business recently published “Fifty Years of Celebrity Endorser Research: Support for a Comprehensive Celebrity Endorsement Strategy Framework” in Psychology & Marketing. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: research, consumer psychology, advertising psychology

Internal Auditors Can Serve A Key Role In Tough Times

Posted by Cameron School of Business on Sep 1, 2020 9:16:58 AM

Guest Blogger: Contributed by SUSAN D. HERMANSONCameron Distinguished Professor of Accounting at the University of North Carolina Wilmington. She received her Ph.D. in accounting from Texas A&M University (1994) and her B.B.A. in accounting from the University of Georgia (1988). Susan is coauthor of three accounting textbooks and has published over 60 refereed journal articles. She is the recipient of numerous teaching awards, including the Chancellor’s Teaching Excellence Award. (this post originally appeared on WilmingtonBiz.com on August 31, 2020).

Over the past year, I have been working with coauthors on research in the area of internal auditing and COVID-19.  Our first article, “Downsizing Internal Audit: Saving Costs or Sacrificing Future Performance” was published in the May/June 2020 issue of Internal Auditing and the second article, “The 2020/COVID-19 Environment and Internal Audit” is forthcoming in the July/August issue of Internal Auditing. In this blog, I discuss some of the main points of these articles, but feel free to refer to the original articles for a more detailed discussion of these topics.

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Topics: accounting, alumni, analytics, community, environment, Insights

Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness

Posted by Cameron School of Business on Aug 31, 2020 9:18:09 AM

Story notes contributed by Alex Vestal, Professor in Management at the UNCW Cameron School of Business.

Alex Vestal, Ph.D. assistant professor of management at UNCW Cameron School of Business recently published “Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness” in the Journal of Business Venturing.

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Topics: analytics, capitalism, community, communication, business analytics, research

Cybersecurity In A COVID-19 World

Posted by Cameron School of Business on Aug 26, 2020 11:51:19 AM

Guest Blogger: Contributed by Dr. Geoffrey Stoker, Assistant Professor of Management Information Systems and Dr. Uklu Clark, Professor of Management Information Systems at the UNCW Congdon School of Supply Chain, Business Analytics, and Information Systems (this post originally appeared on WilmingtonBiz.com on August 20, 2020).

There is a clever meme floating around the internet that goes something like this:
 
“Who led your company’s digital transformation?”
A.  CTO
B.  CEO
C.  COVID-19

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Topics: alumni, analytics, community, cyber security, environment, Insights, covid

AVC Wilhelm and Cameron Faculty Member Hill to Lead Virtual International Student Advising Session

Posted by UNCW on Aug 24, 2020 1:25:11 PM

Following a joint presentation to academic advisors and administrators at the Eurasia Higher Education Summit in Istanbul, Turkey, earlier this year, Associate Vice Chancellor of International Programs Michael Wilhelm and Stephen Hill, director of the MS Business Analytics Program in the Congdon School of Supply Chain, Business Analytics, and Information Systems, have been selected to lead a virtual student advising session for Education USA in the Middle East and North Africa region.

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Topics: Cameron faculty, international business, Cameron School News, graduate school

Entrepreneurship In A Pandemic: From CSB To Business Partners

Posted by Cameron School of Business on Aug 24, 2020 12:40:49 PM

Guest Blogger: This piece was contributed by Lily Pezzullo-Frank, Coordinator of External Programs and Communications for the Cameron School of Business and program administrator for the Cameron Executive Network. (this post originally appeared on WilmingtonBiz.com on July 30, 2020).

In January 2020 Cameron Executive Network mentor and Cameron School of Business alumna ‘07, Liz Roesel, and CSB alumna ‘17, Arianne Branch, launched a new business, just weeks before the COVID-19 Coronavirus pandemic rocked the United States.

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Topics: alumni, analytics, business development, community, entrepreneurship, social media marketing, communication, Insights

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

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