Story notes contributed by Dr. Donald Barnes, Associate Professor of Marketing at the UNCW Cameron School of Business.
Donald Barnes, Ph.D. associate professor of marketing at UNCW Cameron School of Business, along with his co-authors Tobias Kraemer, Matthias H. J. Gouthier, Nadine Ludwig, and Andreas Giese from the University of Koblenz, recently published a paper titled “After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight” in the Journal of Marketing Theory and Practice.