Cameron School of Business at UNCW

New Research Alert: Barnes and colleagues publish new manuscript on the impact of after-service gifts on customer delight.

Posted by Cameron School of Business on Dec 2, 2020 9:49:22 AM

Story notes contributed by Dr. Donald Barnes, Associate Professor of Marketing at the UNCW Cameron School of Business.

Donald Barnes, Ph.D. associate professor of marketing at UNCW Cameron School of Business, along with his co-authors Tobias Kraemer, Matthias H. J. Gouthier, Nadine Ludwig, and Andreas Giese from the University of Koblenz, recently published a paper titled “After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight” in the Journal of Marketing Theory and Practice.

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Topics: marketing, customer delight, research, advertising psychology, customer service

Customer delight during a crisis: understanding delight through the lens of transformative service research

Posted by Cameron School of Business on Sep 21, 2020 10:14:40 AM

 

Story notes contributed by Lisa Scribner, Professor in Marketing at the UNCW Cameron School of Business.

Faculty in the Cameron School of Business have recently published a timely COVID-19-related paper in the Journal of Service Management, which is an A journal according the ABDC journal list. Dr. Donald Barnes (marketing), Dr. Jessica Mesmer-Magnus (management), Dr. Lisa Scribner (marketing), Dr. Alexandra Krallman (marketing), and Dr. Rebecca Guidice (management) studied “Customer delight during a crisis: Understanding delight through the lens of transformative service research.”

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Topics: marketing, customer delight, covid, research, consumer psychology, advertising psychology

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Posted by Cameron School of Business on Sep 16, 2020 11:45:13 AM


Story notes contributed by James Hunt, Professor in Marketing at the UNCW Cameron School of Business.

James Hunt, Ph.D. professor of marketing at UNCW Cameron School of Business recently published “Fifty Years of Celebrity Endorser Research: Support for a Comprehensive Celebrity Endorsement Strategy Framework” in Psychology & Marketing. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: research, consumer psychology, endorsement strategy, celebrity endorsement, advertising psychology, brand marketing

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

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