Guest Blogger: Dr. Shaoling Katee Zhang, Assistant Professor of Marketing, Cameron School of Business (this post originally appeared on WilmingtonBiz.com on November 6, 2019)
In recent decades, we have seen numerous modern two-sided platforms emerging across a wide range of industries, such as transportation (Uber), hospitality (Airbnb), food delivery (GrubHub), recruiting (Monster), education (Coursera), financing (Kickstarter), healthcare (Cohealo), travel (TripAdvisor), professional service (Upwork), retailing (Alibaba), and local service (Angie’s List).