By Dr. Stephen Hill, Associate Professor of Business Analytics and Director of the M.S. Business Analytics Program, Cameron School of Business (This post was originally shared on WilmingtonBiz.com on May 1, 2019)
Kevin Kelley, Head Coach of the Pulaski Academy (Little Rock, Arkansas) football team has turned conventional thinking in high school football on its head. How? His team never punts on fourth down. Why? Analytics. Universities across the country have seen increases in student retention. Fewer students are leaving school. Why? Analytics. A high-end retailer developed an email campaign that yielded dramatic increases in revenue per email over past campaigns. Why? Analytics.