Cameron School of Business at UNCW

Developing Global Competencies For Today’s Business Students

Posted by Cameron School of Business on Feb 16, 2021 11:43:31 AM

Guest Blogger: Contributed by Dr. Jessica Magnus, Professor of Management at the UNCW Cameron School of Business (this post originally appeared on WilmingtonBiz.com on February 15, 2021).

The COVID-19 pandemic has had widespread implications for all aspects of business world-wide, from bottlenecks in the global supply chain to the necessity of revising business strategies in order to stay afloat, and from marketing efforts around new product and service modalities to struggles with financial and human capital management. The breadth of the pandemic has underscored how intertwined communities and their businesses are around the world. More than ever before, today’s business students must be prepared to interface with customers and competitors not only domestically, but on a global scale. The best preparation for success in a global workplace is to experience the world firsthand.

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Topics: international, international business, International MBA, study abroad, Insights, graduate school, covid

The Inaugural Virtual Rocket Pitch Competition Deemed a Success

Posted by Cameron School of Business on Jan 13, 2021 11:27:50 AM

Contributed by Dr. Xaver Neumeyer, Assistant Professor of Entrepreneurship at the Cameron School of Business.

In the inaugural Virtual Rocket Pitch Competition, organized by Dr. Xaver Neumeyer, Assistant Professor of Entrepreneurship, students presented early-stage business ideas, ranging from the use of smart technologies to decrease hand gun incidents to the purchase and expunging of medical debt. The presentations were judged by serial entrepreneur (e.g. WebTel Marketing, The Wall Printer) and EBD advisory board member Paul Baron, as well as Girard Newkirk, founder and CEO of KWHCoin and co-founder of Genesis Block, a new collaborative space for local entrepreneurs in Wilmington, NC.

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Topics: business development, entrepreneurship, management, networking, professional development, mentoring, business tips, Cameron School News, covid

2021, The Year Of Possibilities

Posted by Cameron School of Business on Jan 5, 2021 11:00:49 AM

Guest Blogger: Contributed by Emma F. Maynard, Student Success Advisor in the Office of Graduate Programs at the Cameron School of Business (this post originally appeared on WilmingtonBiz.com on January 1, 2021).

It’s here! It is finally here. Welcome to 2021- yes, the beacon of hope we all desperately kept our eye on as we trudged through the murky and unpredictable waters of the year, 2020. As we gear up for what we hope is a year of possibilities, I encourage you to reflect on the shadows that remain with us from our perseverance through one of the most historic times in our lives. If you’re a believer in silver linings, then perhaps you can recognize the strengths, dreams and aspirations ignited by the frustrations of a year that has tried to take so much.

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Topics: professional development, mentoring, business tips, Insights, graduate school, covid

How Has The Pandemic Impacted Supply Chains And Our Every Day Lives?

Posted by Cameron School of Business on Jan 4, 2021 10:58:15 AM

Guest Blogger: This piece was contributed by Lizzette Perez Lespier, PhD & Saba Pourreza, PhD of the Congdon School of Supply Chain, Business Analytics, and Information Systems at The University of North Carolina, Wilmington (this post originally appeared on WilmingtonBiz.com on December 15, 2020). (This photo was taken before COVID).

The COVID-19 pandemic has introduced unexpected stresses on many systems, creating immediate challenges, and specially having a major impact on the exchange of goods throughout the world. It is a common practice for people to either visit their local stores or to order products online every day, but most don’t think about what happens behind the scenes to get that product ordered, manufactured, and delivered right to your local store or to your doorstep. The explanation behind this “magic”, that allows consumers to be able to get what we want and when we want it, is a very efficient supply chain.

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Topics: supply chain management, Insights, covid

Customer delight during a crisis: understanding delight through the lens of transformative service research

Posted by Cameron School of Business on Sep 21, 2020 10:14:40 AM

 

Story notes contributed by Lisa Scribner, Professor in Marketing at the UNCW Cameron School of Business.

Faculty in the Cameron School of Business have recently published a timely COVID-19-related paper in the Journal of Service Management, which is an A journal according the ABDC journal list. Dr. Donald Barnes (marketing), Dr. Jessica Mesmer-Magnus (management), Dr. Lisa Scribner (marketing), Dr. Alexandra Krallman (marketing), and Dr. Rebecca Guidice (management) studied “Customer delight during a crisis: Understanding delight through the lens of transformative service research.”

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Topics: marketing, customer delight, covid, research, consumer psychology, advertising psychology

Cybersecurity In A COVID-19 World

Posted by Cameron School of Business on Aug 26, 2020 11:51:19 AM

Guest Blogger: Contributed by Dr. Geoffrey Stoker, Assistant Professor of Management Information Systems and Dr. Uklu Clark, Professor of Management Information Systems at the UNCW Congdon School of Supply Chain, Business Analytics, and Information Systems (this post originally appeared on WilmingtonBiz.com on August 20, 2020).

There is a clever meme floating around the internet that goes something like this:
 
“Who led your company’s digital transformation?”
A.  CTO
B.  CEO
C.  COVID-19

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Topics: alumni, analytics, community, cyber security, environment, Insights, covid

Covid-19 Pandemic: Implications For Managers And Human Resources

Posted by Cameron School of Business on Aug 12, 2020 2:58:35 PM

Guest Blogger: Contributed by Jessica Mesmer-Magnus, Ph.D., SHRM-SCP, SPHR, an industrial, work, and organizational psychologist and a professor of management in the Cameron School of Business at the University of North Carolina Wilmington (this post originally appeared on WilmingtonBiz.com on June 30, 2020).

The Covid-19 pandemic has dramatically affected workplaces worldwide. Not only are businesses trying to serve their customers and clients, but they are adapting “on-the-fly” to make payroll and to support employees who are working from home. Many employees do not have the experience or the tools needed to work virtually, and are often navigating this new work-norm while simultaneously being thrust into a world of homeschooling and dependent care. The need for alternate work strategies may be extended for an unknown period of time, and employers can’t take a “wait-and-see” approach. Although there is little research specific to managing employees during a pandemic, there are some takeaways that can be applied to help organizations navigate this situation.

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Topics: analytics, community, communication, human resource management, leadership, Insights, covid

Commercial Real Estate And The Novel Coronavirus

Posted by Cameron School of Business on Aug 10, 2020 12:15:09 PM

Guest Blogger: Contributed by Dr. Edward Graham, Professor of Finance and Real Estate at the Cameron School of Business, UNCW (this post originally appeared on WilmingtonBiz.com on June 15, 2020).

Economic or financial risk is generally of two types: systematic and non-systematic. Non-systematic risk is risk that impacts a specific asset or group of assets – like a UAW strike impacting Ford and GM, or Mad Cow Disease impacting Wendy’s or McDonalds. Systematic risk concerns itself with factors that impact the entire economy, like the housing and financial crisis of eleven or twelve years ago motivating the Great Recession. The Covid “pandemic,” in turn, now manifests itself as a clear example of systematic risk, impacting the whole economy. But the pandemic has impacted some sectors of the economy far more than others.

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Topics: analytics, community, Swain Center, real estate, home values, communication, investments, economy, leadership, Insights, covid

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

On our blog, you will find:

  • Stories of our students, both past and present
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  • Exciting ties to the community
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