Cameron School of Business at UNCW

Six Things Wilmington Professionals Should Know

Posted by Swain Center on Aug 3, 2018 8:56:00 AM

Guest Blogger: Swain Center for Executive Education (This post originally appeared on WilmingtonBiz.com on August 1, 2018).

The Swain Center for Executive Education shares their top six trending themes to help you and your organizations grow.

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Topics: Swain Center, customer delight, intercultural conflict, nursing, custom programs, professional development, management

Making an Experience Memorable - Tourism in Wilmington

Posted by Cameron School of Business on Jun 8, 2018 7:35:12 AM

Photo credit: Bradley Pearce/UNCW

Guest Blogger: Dr. Mark Pelletier, Assistant Professor of Marketing, Cameron School of Business (this post originally appeared on WilmingtonBiz.com Insights blog on June 1, 2018).

In celebration of the newly-designated Travel and Tourism Week, North Carolina Governor Roy Cooper stated that the travel and tourism industry supported over 225,000 jobs in the state and visitors to the state spent more than $23.9 billion in 2017.

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Topics: marketing, customer delight, tourism

Customer Delight (Not Satisfaction) Is Key To Bottom Line

Posted by Cameron School of Business on Jul 6, 2017 4:16:30 PM

Guest Blogger: Dr. Donald Barnes, Associate Professor of Marketing, Cameron School of Business

Customer satisfaction is no longer enough to ensure profitable customer relationships. Satisfied customers are not loyal or willing to tell others about your business and how great it is; they are simply satisfied. Their expectations were met. Why would they tell anyone about that?
 

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Topics: marketing, Swain Center, customer delight

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today‚Äôs business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

On our blog, you will find:

  • Stories of our students, both past and present
  • Highlights of our impressive faculty and staff members
  • Exciting ties to the community
  • Business tips and insights on both a local and international scale
For more information, visit our site or reach out to us!