Cameron School of Business at UNCW

Customer Delight (Not Satisfaction) Is Key To Bottom Line

Posted by Cameron School of Business on Jul 6, 2017 4:16:30 PM

Guest Blogger: Dr. Donald Barnes, Associate Professor of Marketing, Cameron School of Business

Customer satisfaction is no longer enough to ensure profitable customer relationships. Satisfied customers are not loyal or willing to tell others about your business and how great it is; they are simply satisfied. Their expectations were met. Why would they tell anyone about that?
 

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Topics: marketing, Customer Relations, SWAIN Center, SWAIN

Bloom - This is What Professionals Do

Posted by Cameron School of Business on Mar 17, 2017 11:23:52 AM

March 2017 Editor's Note: This post was originally published in August 2016 and has been updated for accuracy and comprehensiveness.

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Guest Blogger: Dr. Robert T. Burrus, Jr., Dean, Cameron School of Business

Each year, springtime returns to Wilmington, and along with the flowers, you might be thinking it is time for your talent to bloom as well. If you are a business professional who is looking to experience some career growth, or perhaps even branch out in a new direction, there are plenty of ways for you to take advantage of opportunities locally to sharpen your skills and add new competencies to your resume. If you are an employer tasked with talent management strategies, you are definitely looking to investigate paths to greater success for your firm and your employees.

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Topics: Cloud Computing, Customer Relations, professional selling, Sales, Salesforce, Salesforce Training, SWAIN Center

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today‚Äôs business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

On our blog, you will find:

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For more information, visit our site or reach out to us!