Cameron School of Business at UNCW

Making an Experience Memorable - Tourism in Wilmington

Posted by Cameron School of Business on Jun 8, 2018 7:35:12 AM

Photo credit: Bradley Pearce/UNCW

Guest Blogger: Dr. Mark Pelletier, Assistant Professor of Marketing, Cameron School of Business (this post originally appeared on WilmingtonBiz.com Insights blog on June 1, 2018).

In celebration of the newly-designated Travel and Tourism Week, North Carolina Governor Roy Cooper stated that the travel and tourism industry supported over 225,000 jobs in the state and visitors to the state spent more than $23.9 billion in 2017.

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Topics: marketing, customer delight, wilmington, mark pelletier

We Are UNCW: Mark Pelletier

Posted by Cameron School of Business on Apr 24, 2018 11:51:00 AM

This employee profile is from UNCW’s ‘We Are UNCW’ series and was posted on March 20, 2018.

After 21 years primarily in photography sales on the Las Vegas Strip, Mark Pelletier decided it was time for a change.

“I was doing sales and sales management for a long time; in fact, I’d kind of done it all sales-wise,” he said with a chuckle. “I got into academia late. I went back to school to get my marketing degree, and I just fell in love with it.”

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Topics: Cameron Faculty, marketing, We Are UNCW

Featured Seahawk: Sydney Payne '18 - Wacky, but Authentic

Posted by Cameron School of Business on Apr 13, 2018 7:56:00 AM

Guest Blogger: Sydney Payne, CSB BSBA – Marketing/Professional Sales concentration ’18; Sydney was our “Featured Seahawk” for the week of March 19, 2018.

Finishing my final semester as a CSB student has made me reflect on my experiences at UNCW. I never really was a student who loved school; however, instead of feeling intimidated by my professors— I was inspired.

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Topics: Featured Seahawk, marketing, Sales

Customer Delight (Not Satisfaction) Is Key To Bottom Line

Posted by Cameron School of Business on Jul 6, 2017 4:16:30 PM

Guest Blogger: Dr. Donald Barnes, Associate Professor of Marketing, Cameron School of Business

Customer satisfaction is no longer enough to ensure profitable customer relationships. Satisfied customers are not loyal or willing to tell others about your business and how great it is; they are simply satisfied. Their expectations were met. Why would they tell anyone about that?
 

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Topics: marketing, Customer Relations, SWAIN Center, SWAIN

Prague + Toy Shop + Internship = Best Summer Ever.

Posted by Cameron School of Business on Mar 17, 2017 11:31:58 AM

March 2017 Editor's Note: This post was originally published in October 2016 and has been updated for accuracy and comprehensiveness.

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Guest Blogger: Taylor Pfyffer, Cameron School of Business, Marketing - Professional Selling Concentration, Class of 2017

It all started with the Cameron School of Business Spring Break Prague Consulting Project. Upon joining the consulting team, I joined the others in diving head first into our analysis and recommendations for our client company, Hamleys.

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Topics: International, internship, Internships, marketing, prague, professional selling, Student Stories

Do you know about CEN?

Posted by Cameron School of Business on Mar 17, 2017 11:25:07 AM

March 2017 Editor's Note: This post was originally published in September 2016.

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Guest Blogger: Esther Baldo Andres, CSB '17, Marketing Strategy & International Business

I am a TABSA student from Spain, and I am currently working to receive a dual degree from the Cameron School of Business at UNCW and my home university, Universidad de Valencia, in Marketing Strategy and International Business. Participating in the Cameron Executive Network (CEN) Program has been one of the best things I have done during my time at UNCW. My mentor has been extremely helpful in explaining the job search process in the US. She started by identifying my skills and capabilities as well as areas of improvement to better my position myself in the business world. She coached me in resume and cover letter writing as well as in internship search and interview skills. Due to her help I was able to get an internship in a tech company in Spain. We will continue to work this year to get an internship in the US.

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Topics: Cameron Executive Network, Cameron School of Business, cen, International, International Business, marketing, Student Stories

Intern Adventure Begins

Posted by Cameron School of Business on Aug 31, 2016 7:21:30 AM

March 2017 Editor's Note: This post was originally published in August 2016 and has been updated for accuracy and comprehensiveness.

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Guest Blogger: Julia Ormond, CEN Mentee, Cameron School of Business – Marketing Strategy; Theater Performance

I met Liz at the spring CEN mixer and we got close very quickly. I was itching to find an internship before I left for a month-long trip to London with a Cameron School of Business faculty lead program. She helped me immensely and set up a meeting with her former employers, Mark Johnson Custom Homes.

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Topics: business, Cameron Executive Network, cen, CSB, International, Internships, marketing, professional selling, Social media marketing, Student Stories

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

On our blog, you will find:

  • Stories of our students, both past and present
  • Highlights of our impressive faculty and staff members
  • Exciting ties to the community
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For more information, visit our site or reach out to us!