Cameron School of Business at UNCW

New Research Alert: Barnes and colleagues publish new manuscript on the impact of after-service gifts on customer delight.

Posted by Cameron School of Business on Dec 2, 2020 9:49:22 AM

Story notes contributed by Dr. Donald Barnes, Associate Professor of Marketing at the UNCW Cameron School of Business.

Donald Barnes, Ph.D. associate professor of marketing at UNCW Cameron School of Business, along with his co-authors Tobias Kraemer, Matthias H. J. Gouthier, Nadine Ludwig, and Andreas Giese from the University of Koblenz, recently published a paper titled “After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight” in the Journal of Marketing Theory and Practice.

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Topics: marketing, customer delight, research, advertising psychology, customer service

Customer delight during a crisis: understanding delight through the lens of transformative service research

Posted by Cameron School of Business on Sep 21, 2020 10:14:40 AM

 

Story notes contributed by Lisa Scribner, Professor in Marketing at the UNCW Cameron School of Business.

Faculty in the Cameron School of Business have recently published a timely COVID-19-related paper in the Journal of Service Management, which is an A journal according the ABDC journal list. Dr. Donald Barnes (marketing), Dr. Jessica Mesmer-Magnus (management), Dr. Lisa Scribner (marketing), Dr. Alexandra Krallman (marketing), and Dr. Rebecca Guidice (management) studied “Customer delight during a crisis: Understanding delight through the lens of transformative service research.”

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Topics: marketing, customer delight, covid, research, consumer psychology, advertising psychology

Innovation In Two-Sided Platforms

Posted by Cameron School of Business on Jul 16, 2020 9:03:00 AM

Guest Blogger: Dr. Shaoling Katee Zhang, Assistant Professor of Marketing, Cameron School of Business (this post originally appeared on WilmingtonBiz.com on November 6, 2019)

In recent decades, we have seen numerous modern two-sided platforms emerging across a wide range of industries, such as transportation (Uber), hospitality (Airbnb), food delivery (GrubHub), recruiting (Monster), education (Coursera), financing (Kickstarter), healthcare (Cohealo), travel (TripAdvisor), professional service (Upwork), retailing (Alibaba), and local service (Angie’s List).

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Topics: business development, Cameron faculty, capitalism, community, marketing, technology, artificial intelligence, leadership, Insights

Top Marketing Student Eva James Shares Her Student Experience

Posted by Cameron School of Business on Mar 20, 2019 11:30:00 AM

By Mel Beasley, CSB Marketing Assistant with Eva James, Cameron School of Business B.S. BA -  Marketing Strategy Concentration '19

With an expected graduation year of 2019, Eva James takes her education seriously at the young age of 21. She is majoring in marketing strategy and minoring in digital arts and has maintained her mention on the Top 10 List for marketing concentrations for the last couple years. Though she keeps her eyes laser-focused on academic success, she knows how to relax with friends during her free time. She describes herself as a “happy-go-lucky” person who knows how to roll with the punches. When the stresses of everyday life get too overwhelming, Eva falls on her love of art for support by drawing sketches. We recently interviewed Eva about her experience at the business school.

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Topics: marketing, student stories

Top 10 Marketing Concentration Students Recognized for Outstanding Academic Achievement

Posted by Cameron School of Business on Mar 13, 2019 11:30:00 AM

(Photo: Kelsey Lee, Fall 2018 Outstanding Graduate in Marketing - Professional Selling)

By Mel Beasley, CSB Marketing Assistant

Academic work ethic doesn’t go unnoticed in the marketing department of UNCW's Cameron School of Business as a faculty member continues her efforts to recognize the Top 10 achievers in this concentration each year and picks their brains for new ideas to improve the curriculum and programs in the school’s marketing field of study. 

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Topics: marketing, student stories

Featured Alumna: Corinne Walker, International MBA '15

Posted by Cameron School of Business on Feb 15, 2019 11:15:00 AM

It’s hard to imagine where you might end up after college because the constant classes and homework often make us feel like we’ll be here forever. Though you might not see it now, everything you’re doing in college at this moment is shaping you as a professional in the future. International MBA grad, Corinne Walker, is a great example of this, and we interviewed her to gain some insight on her college and career journey. Walker has a B.S. in marketing and her IMBA concentration was also in marketing. She spent time studying in Valencia, Spain, and now works as a marketing professional at a company called Geo Owl. 

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Topics: alumni, international business, International MBA, marketing, Spain

Are You Blockchain Bound?

Posted by Cameron School of Business on Dec 11, 2018 11:00:00 AM

Guest Blogger: Dr. Brian Kinard, Professor of Marketing, Cameron School of Business (This post originally appeared on WilmingtonBiz.com on September 4, 2018)

Blockchain, the distributed cryptographic ledger technology that has given rise to the cryptocurrency craze, is now becoming a building block in business school curriculum. Top business schools, such as Duke, MIT, and Harvard, have added a series of courses in blockchain technology to their programs over the past two years and Stanford University recently launched a Center for Blockchain Research. The emergence and rapid expansion of courses designed around blockchain development and cryptography should come as no surprise, as Upwork ranked blockchain as the fastest growing freelance skill in the United States for the second consecutive quarter. These facts may lead you to ask a few basic questions:

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Topics: marketing, technology, blockchain

Making an Experience Memorable - Tourism in Wilmington

Posted by Cameron School of Business on Jun 8, 2018 7:35:12 AM

Photo credit: Bradley Pearce/UNCW

Guest Blogger: Dr. Mark Pelletier, Assistant Professor of Marketing, Cameron School of Business (this post originally appeared on WilmingtonBiz.com Insights blog on June 1, 2018).

In celebration of the newly-designated Travel and Tourism Week, North Carolina Governor Roy Cooper stated that the travel and tourism industry supported over 225,000 jobs in the state and visitors to the state spent more than $23.9 billion in 2017.

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Topics: marketing, tourism, customer delight

We Are UNCW: Mark Pelletier

Posted by Cameron School of Business on Apr 24, 2018 11:51:00 AM

This employee profile is from UNCW’s ‘We Are UNCW’ series and was posted on March 20, 2018.

After 21 years primarily in photography sales on the Las Vegas Strip, Mark Pelletier decided it was time for a change.

“I was doing sales and sales management for a long time; in fact, I’d kind of done it all sales-wise,” he said with a chuckle. “I got into academia late. I went back to school to get my marketing degree, and I just fell in love with it.”

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Topics: Cameron faculty, marketing, We Are UNCW

Featured Seahawk: Sydney Payne '18 - Wacky, but Authentic

Posted by Cameron School of Business on Apr 13, 2018 7:56:00 AM

Guest Blogger: Sydney Payne, CSB BSBA – Marketing/Professional Sales concentration ’18; Sydney was our “Featured Seahawk” for the week of March 19, 2018.

Finishing my final semester as a CSB student has made me reflect on my experiences at UNCW. I never really was a student who loved school; however, instead of feeling intimidated by my professors— I was inspired.

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Topics: marketing, sales, Featured Seahawk

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

On our blog, you will find:

  • Stories of our students, both past and present
  • Highlights of our impressive faculty and staff members
  • Exciting ties to the community
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For more information, visit our site or reach out to us!