Guest Blogger: Dr. Donald Barnes, Associate Professor of Marketing, Cameron School of Business

Customer satisfaction is no longer enough to ensure profitable customer relationships. Satisfied customers are not loyal or willing to tell others about your business and how great it is; they are simply satisfied. Their expectations were met. Why would they tell anyone about that?
 

March 2017 Editor's Note: This post was originally published in October 2016 and has been updated for accuracy and comprehensiveness.

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Guest Blogger: Taylor Pfyffer, Cameron School of Business, Marketing - Professional Selling Concentration, Class of 2017

It all started with the Cameron School of Business Spring Break Prague Consulting Project. Upon joining the consulting team, I joined the others in diving head first into our analysis and recommendations for our client company, Hamleys.

March 2017 Editor's Note: This post was originally published in September 2016.

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Guest Blogger: Esther Baldo Andres, CSB '17, Marketing Strategy & International Business

I am a TABSA student from Spain, and I am currently working to receive a dual degree from the Cameron School of Business at UNCW and my home university, Universidad de Valencia, in Marketing Strategy and International Business. Participating in the Cameron Executive Network (CEN) Program has been one of the best things I have done during my time at UNCW. My mentor has been extremely helpful in explaining the job search process in the US. She started by identifying my skills and capabilities as well as areas of improvement to better my position myself in the business world. She coached me in resume and cover letter writing as well as in internship search and interview skills. Due to her help I was able to get an internship in a tech company in Spain. We will continue to work this year to get an internship in the US.

March 2017 Editor's Note: This post was originally published in August 2016 and has been updated for accuracy and comprehensiveness.

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Guest Blogger: Julia Ormond, CEN Mentee, Cameron School of Business – Marketing Strategy; Theater Performance

I met Liz at the spring CEN mixer and we got close very quickly. I was itching to find an internship before I left for a month-long trip to London with a Cameron School of Business faculty lead program. She helped me immensely and set up a meeting with her former employers, Mark Johnson Custom Homes.