Cameron School of Business at UNCW

New Research Alert: Barnes and colleagues publish new manuscript on the impact of after-service gifts on customer delight.

Posted by Cameron School of Business on Dec 2, 2020 9:49:22 AM

Story notes contributed by Dr. Donald Barnes, Associate Professor of Marketing at the UNCW Cameron School of Business.

Donald Barnes, Ph.D. associate professor of marketing at UNCW Cameron School of Business, along with his co-authors Tobias Kraemer, Matthias H. J. Gouthier, Nadine Ludwig, and Andreas Giese from the University of Koblenz, recently published a paper titled “After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight” in the Journal of Marketing Theory and Practice.

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Topics: marketing, customer delight, research, advertising psychology, customer service

Skills Desired In The Information Technology Field Continue To Evolve

Posted by Cameron School of Business on Oct 8, 2020 9:31:27 AM

Contributed by Jeffrey Cummings, Ph.D., Associate Professor of Information Systems and Thomas Janicki, Ph.D., Professor of Information Systems in the Congdon School of Supply Chain, Business Analytics and Information Systems in the Cameron School of Business at the University of North Carolina Wilmington. Prior research completed by the same team on the same topic was just accepted and published in the Journal of Information Systems – August 2020 edition: Read here.



A recent survey of information technology (IT) professionals indicates the field continues to evolve as organizations leverage analytics, target customers via apps and focus on the importance of security. The survey, conducted this past spring/summer, consisted of over 500 IT professionals from across the country. The survey asked respondents to answer questions concerning their specific field as well as overall skills every IT professional must possess.

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Topics: analytics, community, cyber security, Insights, research, information technology, data analytics

Corporate media connections and merger outcomes

Posted by Cameron School of Business on Sep 30, 2020 1:09:47 PM

Story notes contributed by Dr. Miran Hossain, Assistant Professor of Finance at the UNCW Cameron School of Business.

Miran Hossain, Ph.D. assistant professor of finance at UNCW Cameron School of Business, along with his co-author Dr. David Javakhadze from Florida Atlantic University, recently published a paper titled “Corporate media connections and merger outcomes” in the Journal of Corporate Finance. The journal is rated “A*” by the Australian Business Deans Council (ABDC) journal list.

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Topics: research, mergers and acquisitions, media connections, media coverage and sentiment

Who Are These Emerging Markets Anyway? A Taxonomic Approach Integrating Institutional and Culturalist Perspectives

Posted by Cameron School of Business on Sep 30, 2020 1:06:51 PM

Story notes contributed by Dr. Rebecca Guidice, Professor of Management and Leadership at the UNCW Cameron School of Business.

Rebecca Guidice, Ph.D. professor of management and leadership at UNCW Cameron School of Business, Dr. Alexander Assouad, and Dr. Praveen Parboteeah recently published “Who Are These Emerging Markets Anyway? A Taxonomic Approach Integrating Institutional and Culturalist Perspectives” in the International Journal of Cross Cultural Management. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: international business, research, emerging markets, institutional theory, culturalism, taxonomy

Overcoming Barriers to Technology Adoption When Fostering Entrepreneurship Among the Poor: The Role of Technology and Digital Literacy

Posted by Cameron School of Business on Sep 28, 2020 10:41:24 AM

Story notes contributed by Dr. Xaver Neumeyer, Assistant Professor of Entrepreneurship at the UNCW Cameron School of Business.

Xaver Neumeyer, Ph.D. assistant professor of entrepreneurship at UNCW Cameron School of Business recently published “Overcoming Barriers to Technology Adoption When Fostering Entrepreneurship Among the Poor: The Role of Technology and Digital Literacy” in IEEE Transactions of Engineering Management. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: analytics, community, entrepreneurship, social media marketing, communication, technology, research, digital literacy

Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions

Posted by Cameron School of Business on Sep 24, 2020 1:28:27 PM

Story notes contributed by Dr. Mark Pelletier, Professor in Marketing at the UNCW Cameron School of Business.

Dr. Mark Pelletier, along with his co-authors Dr. Alisha Horky from Columbus State University and Dr. Alexa Fox from The University of Akron, recently published a timely social media-related paper titled “Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions” in the Journal of Business Research, which is an A journal according the ABDC journal list.

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Topics: analytics, community, social media marketing, communication, research, User-generated content, Exiting, Facebook

Customer delight during a crisis: understanding delight through the lens of transformative service research

Posted by Cameron School of Business on Sep 21, 2020 10:14:40 AM

 

Story notes contributed by Lisa Scribner, Professor in Marketing at the UNCW Cameron School of Business.

Faculty in the Cameron School of Business have recently published a timely COVID-19-related paper in the Journal of Service Management, which is an A journal according the ABDC journal list. Dr. Donald Barnes (marketing), Dr. Jessica Mesmer-Magnus (management), Dr. Lisa Scribner (marketing), Dr. Alexandra Krallman (marketing), and Dr. Rebecca Guidice (management) studied “Customer delight during a crisis: Understanding delight through the lens of transformative service research.”

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Topics: marketing, customer delight, covid, research, consumer psychology, advertising psychology

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Posted by Cameron School of Business on Sep 16, 2020 11:45:13 AM


Story notes contributed by James Hunt, Professor in Marketing at the UNCW Cameron School of Business.

James Hunt, Ph.D. professor of marketing at UNCW Cameron School of Business recently published “Fifty Years of Celebrity Endorser Research: Support for a Comprehensive Celebrity Endorsement Strategy Framework” in Psychology & Marketing. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: research, consumer psychology, endorsement strategy, celebrity endorsement, advertising psychology, brand marketing

Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness

Posted by Cameron School of Business on Aug 31, 2020 9:18:09 AM

Story notes contributed by Alex Vestal, Professor in Management at the UNCW Cameron School of Business.

Alex Vestal, Ph.D. assistant professor of management at UNCW Cameron School of Business recently published “Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness” in the Journal of Business Venturing.

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Topics: analytics, capitalism, community, communication, business analytics, research, innovation

Stock Return Predictability in the time of COVID-19

Posted by Cameron School of Business on Aug 6, 2020 9:21:51 AM

Story notes contributed by Cetin Ciner, Professor in Finance at the UNCW Cameron School of Business.

Cetin Ciner, Ph.D. professor of finance at UNCW Cameron School of Business has “Stock Return Predictability in the time of COVID-19” accepted for publication in Finance Research Letters, which is rated A by the Australian Business Dean’s Council.

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Topics: analytics, capitalism, community, economics, communication, stock market, business analytics, research

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

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