Cameron School of Business at UNCW

Customer delight during a crisis: understanding delight through the lens of transformative service research

Posted by Cameron School of Business on Sep 21, 2020 10:14:40 AM

 

Story notes contributed by Lisa Scribner, Professor in Marketing at the UNCW Cameron School of Business.

Faculty in the Cameron School of Business have recently published a timely COVID-19-related paper in the Journal of Service Management, which is an A journal according the ABDC journal list. Dr. Donald Barnes (marketing), Dr. Jessica Mesmer-Magnus (management), Dr. Lisa Scribner (marketing), Dr. Alexandra Krallman (marketing), and Dr. Rebecca Guidice (management) studied “Customer delight during a crisis: Understanding delight through the lens of transformative service research.”

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Topics: marketing, customer delight, covid, research, consumer psychology, advertising psychology

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Posted by Cameron School of Business on Sep 16, 2020 11:45:13 AM

Story notes contributed by James Hunt, Professor in Marketing at the UNCW Cameron School of Business.

James Hunt, Ph.D. professor of marketing at UNCW Cameron School of Business recently published “Fifty Years of Celebrity Endorser Research: Support for a Comprehensive Celebrity Endorsement Strategy Framework” in Psychology & Marketing. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: research, consumer psychology, endorsement strategy, celebrity endorsement, advertising psychology, brand marketing

Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness

Posted by Cameron School of Business on Aug 31, 2020 9:18:09 AM

Story notes contributed by Alex Vestal, Professor in Management at the UNCW Cameron School of Business.

Alex Vestal, Ph.D. assistant professor of management at UNCW Cameron School of Business recently published “Normalizing vs. analyzing: Drawing the lessons from failure to enhance firm innovativeness” in the Journal of Business Venturing.

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Topics: analytics, capitalism, community, communication, business analytics, research, innovation

Stock Return Predictability in the time of COVID-19

Posted by Cameron School of Business on Aug 6, 2020 9:21:51 AM

Story notes contributed by Cetin Ciner, Professor in Finance at the UNCW Cameron School of Business.

Cetin Ciner, Ph.D. professor of finance at UNCW Cameron School of Business has “Stock Return Predictability in the time of COVID-19” accepted for publication in Finance Research Letters, which is rated A by the Australian Business Dean’s Council.

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Topics: analytics, capitalism, community, economics, communication, stock market, business analytics, research

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

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