Cameron School of Business at UNCW

Overcoming Barriers to Technology Adoption When Fostering Entrepreneurship Among the Poor: The Role of Technology and Digital Literacy

Posted by Cameron School of Business on Sep 28, 2020 10:41:24 AM

Story notes contributed by Dr. Xaver Neumeyer, Assistant Professor of Entrepreneurship at the UNCW Cameron School of Business.

Xaver Neumeyer, Ph.D. assistant professor of entrepreneurship at UNCW Cameron School of Business recently published “Overcoming Barriers to Technology Adoption When Fostering Entrepreneurship Among the Poor: The Role of Technology and Digital Literacy” in IEEE Transactions of Engineering Management. The journal is rated “A” by the Australian Business Dean’s Council.

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Topics: analytics, community, entrepreneurship, social media marketing, communication, technology, research, digital literacy

Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions

Posted by Cameron School of Business on Sep 24, 2020 1:28:27 PM

Story notes contributed by Dr. Mark Pelletier, Professor in Marketing at the UNCW Cameron School of Business.

Dr. Mark Pelletier, along with his co-authors Dr. Alisha Horky from Columbus State University and Dr. Alexa Fox from The University of Akron, recently published a timely social media-related paper titled “Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions” in the Journal of Business Research, which is an A journal according the ABDC journal list.

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Topics: analytics, community, social media marketing, communication, research, User-generated content, Exiting, Facebook

Entrepreneurship In A Pandemic: From CSB To Business Partners

Posted by Cameron School of Business on Aug 24, 2020 12:40:49 PM

Guest Blogger: This piece was contributed by Lily Pezzullo-Frank, Coordinator of External Programs and Communications for the Cameron School of Business and program administrator for the Cameron Executive Network. (this post originally appeared on WilmingtonBiz.com on July 30, 2020).

In January 2020 Cameron Executive Network mentor and Cameron School of Business alumna ‘07, Liz Roesel, and CSB alumna ‘17, Arianne Branch, launched a new business, just weeks before the COVID-19 Coronavirus pandemic rocked the United States.

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Topics: alumni, analytics, business development, community, entrepreneurship, social media marketing, communication, Insights

"Unfriending" Happens

Posted by Cameron School of Business on May 11, 2018 8:41:24 AM

Guest Blogger: Dr. Christopher Sibona, Assistant Professor of Information Systems, Cameron School of Business, and is based on his 2014 research published in the International Journal of Business Environment. Find out more about his research here.

Raise your hand if you’ve ever been offended by someone “unfriending” you online (we won’t tell).
 
We know that social networking sites are prevalent. They give people the ability to connect with each other and create and share content. They also present the opportunity for a new way to disconnect.
 
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Topics: Cameron faculty, management information systems, social media marketing, communication

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

On our blog, you will find:

  • Stories of our students, both past and present
  • Highlights of our impressive faculty and staff members
  • Exciting ties to the community
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For more information, visit our site or reach out to us!