Cameron School of Business at UNCW

All Good Things Must Come to an End

Posted by Swain Center on Jan 26, 2018 8:00:00 AM

Guest Blogger: Laura Lunsford, Ph.D., Director, Swain Center for Executive & Professional Development

We tend to spend a lot of time at the start of relationships but neglect paying attention to how we might end them well.

For example, would be lovers woo us with promises of dinners, chocolates, flowers. Yet breakups are usually seen as unpleasant. We spend time orienting new employees to organizations and hopefully to their new colleagues.

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Topics: mentoring, mentorship, SWAIN Center, SWAIN

Customer Delight (Not Satisfaction) Is Key To Bottom Line

Posted by Cameron School of Business on Jul 6, 2017 4:16:30 PM

Guest Blogger: Dr. Donald Barnes, Associate Professor of Marketing, Cameron School of Business

Customer satisfaction is no longer enough to ensure profitable customer relationships. Satisfied customers are not loyal or willing to tell others about your business and how great it is; they are simply satisfied. Their expectations were met. Why would they tell anyone about that?
 

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Topics: marketing, Customer Relations, SWAIN Center, SWAIN

Laura Lunsford Joins Swain Center as New Director

Posted by Cameron School of Business on Aug 12, 2016 11:23:51 AM

March 2017 Editor's Note: This post was originally published in August 2016 and has been updated for accuracy and comprehensiveness.

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“I can’t wait to meet local business leaders as well as Cameron and Swain alumni, students and friends,” says Laura Gail Lunsford, the incoming director of the Swain Center. “The potential to build on the current programming at Swain, to develop our region’s and our state’s next generation of business leaders, is exciting.” For Lunsford,  it was irresistible to be able to return to her home state and especially to Wilmington, which she noted is being touted as “the next big thing” and earning designations like “America’s Best Riverfront,” “Best Place to Launch a Business,” and one of the “100 Best Arts Towns.”

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Topics: business, Laura Lunsford, SWAIN, SWAIN Center, wilmington, professional development

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

On our blog, you will find:

  • Stories of our students, both past and present
  • Highlights of our impressive faculty and staff members
  • Exciting ties to the community
  • Business tips and insights on both a local and international scale
For more information, visit our site or reach out to us!