Cameron School of Business at UNCW

Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions

Posted by Cameron School of Business on Sep 24, 2020 1:28:27 PM

Story notes contributed by Dr. Mark Pelletier, Professor in Marketing at the UNCW Cameron School of Business.

Dr. Mark Pelletier, along with his co-authors Dr. Alisha Horky from Columbus State University and Dr. Alexa Fox from The University of Akron, recently published a timely social media-related paper titled “Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions” in the Journal of Business Research, which is an A journal according the ABDC journal list.

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Topics: analytics, community, social media marketing, communication, research, User-generated content, Exiting, Facebook

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

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