Cameron School of Business at UNCW

Who Are These Emerging Markets Anyway? A Taxonomic Approach Integrating Institutional and Culturalist Perspectives

Posted by Cameron School of Business on Sep 30, 2020 1:06:51 PM


Story notes contributed by Dr. Rebecca Guidice, Professor of Management and Leadership at the UNCW Cameron School of Business.

Rebecca Guidice, Ph.D. professor of management and leadership at UNCW Cameron School of Business, Dr. Alexander Assouad, and Dr. Praveen Parboteeah recently published “Who Are These Emerging Markets Anyway? A Taxonomic Approach Integrating Institutional and Culturalist Perspectives” in the International Journal of Cross Cultural Management. The journal is rated “A” by the Australian Business Dean’s Council.

According to Dr. Guidice, "This study addresses the lack of a universally accepted and theoretically driven examination of what an emerging market is and how best to capture its principal characteristics. We apply institutional and culturalists perspectives to develop a richer reclassification of emerging marketsUtilizing cluster analysis, we find evidence of a multidimensional taxonomy of emerging markets that is subsequently validated with the ease of doing business ranking. Our findings provide new boundary conditions for national contexts that can then be applied in future international business research and encourages future discussion on when countries should be reclassified as from emergent to developed. Moreover, this taxonomy will enhance strategists, consultants, and policymakers’ ability to improve analysis when selecting location, entry modes, marketing, and development policies."

A copy of the in-press article available upon request.

Topics: international business, research, emerging markets, institutional theory, culturalism, taxonomy

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Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

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