Cameron School of Business at UNCW

Work Smarter, Not Harder

Posted by Cameron School of Business on Feb 16, 2018 10:00:00 AM

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Guest Blogger: Dr. Stephen HillAssistant Professor of Business Analytics, Cameron School of Business

  • Detecting spam and malware.
  • Guiding autonomous vehicles.
  • Distinguishing between images of cats and dogs.
  • Predicting diabetes-related hospital patient readmissions.
  • Recommending the next show for you to “binge watch” on Netflix.
What do these seemingly unrelated things have to do with each other? Each of these tasks relies on analytics techniques and tools. These examples focus on the transformation of data into information, and then into insights and better business decisions.
 
Take, for example, a hypothetical algorithm that might be used by a service like Netflix to recommend a show or movie for you to watch. Data, in this example, might be the programs you have previously watched. A machine learning-based algorithm then uses this data, along with data from other viewers, to segment viewers into groups based on similar tastes and viewing habits.
 
With millions of customers, the amount of data in a setting like this is staggering, but modern analytics approaches can be used to identify relationships in the data, quickly deliver recommendations to users and improve the overall user experience.
 
Although the example above is from a large business with millions of customers, there are opportunities to implement analytics in your business regardless of its size. For example, you can use analytics techniques to identify profitable customers, develop employee schedules, forecast future demand, etc. Many of these types of analytics tasks can be completed with common tools, such as Microsoft Excel.
 
Analytics helps you anticipate client needs and deploy the right resources. Want to work smarter, not harder? Consider analytics degree and non-degree options in the Cameron School of Business.
 
The Swain Center at UNCW and our analytics training courses are perfect for individuals and organizations to enhance their skills. Prior participant comments include, “The UNCW Swain Center data course was absolutely fabulous. I learned a lot of basic features that I did not know about.”  Others have said, “It rocked, I would like to see more!” and “The training was streamlined and incredibly easy to not only understand but utilize in real-life applications.”
 
For more information on the Swain Center offerings, visit the Swain Center website.
 
The Cameron School of Business is excited to announce the launch of a master’s degree program in Business Analytics. This online program of 10 courses is tailored to working professionals who wish to develop their competitive advantage through cutting-edge analytics techniques and tools. It will be offered full- or part-time.  
 
Through an interactive exchange with faculty and classmates, MSBA students will gain the ability to apply the methods and skills covered in courses to solve realistic business analytics problems, understand and apply the techniques to collect and transform data and manage projects, and will become proficient at professional communication appropriate for target audiences such as upper management or analysts in other business units.
 
Click here to learn more about the M.S. Business Analytics degree.

Topics: Cameron School of Business, Graduate Programs, SWAIN Center, Business Analytics

Cameron School of Business at UNCW

UNCW was established as Wilmington College in 1947. The Department of Business and Economics became the Cameron School of Business in 1979. Focused on the transformation of today’s business world from the industrial age into the information age, business education at the Cameron School of Business is focused on the technical, analytical and interpersonal skills students will need to lead this fundamental change in the business world through the 21st century.

On our blog, you will find:

  • Stories of our students, both past and present
  • Highlights of our impressive faculty and staff members
  • Exciting ties to the community
  • Business tips and insights on both a local and international scale
For more information, visit our site or reach out to us!

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